TRON builds amplifiers that deliver a truly emotional musical experience. Every amplifier is designed and hand built by Graham Tricker who selects each individual component based on one criterion alone: what will deliver absolute sound quality to free the soul of the music? Graham has been building and developing his amplifiers for over thirty years and has tried and tested almost every commercially available high-end component in the search for musical perfection.
The brief was to create a website and story that reflected the quality of the products. We used macro photography to demonstrate the obsessive attention to detail and reveal the beauty of the products on the inside, as well as the outside. In parallel, we built the story of Graham as the artisan behind the products to unearth and celebrate the art of sound and at the same time raise the credibility of the brand.
Macro photography web design, copywriting & art direction by me.
Product photography by Neal Grundy.
Brand Essence:Emotion

Strapline: When emotion matters

Brand Purpose:
To bring the emotion of live performances into the home through outstanding audio reproduction.

Brand Story:
For passionate music lovers, TRON builds amplifiers that deliver a truly emotional musical experience. Every amplifier is designed and hand built by Graham Tricker who selects each individual component based on one criterion alone: what will deliver absolute sound quality to free the soul of the music?
The Passion:
Passion for music is at the heart of TRON. Graham’s breadth of musical knowledge is astounding; such is his passion. This is another characteristic that runs in the family; Graham’s four daughters are a combination of singers, pianists, violinists, flutists – the powerful emotions that music delivers are a passion for every one of them, and this runs through their daily lives. If Graham is not meticulously building an amplifier to make music, he is immersed in it.
The Design
Each product that Graham designs is the result of years of fine-tuning and experimentation. As each circuit is built, Graham modifies and improves from each construction experience.
The Master Craftsman
Graham is of craftsman lineage. His father was a master tailor who owned the oldest tailoring business in London’s famous Savile Row, producing the very best bespoke suits from the finest English cloth. This attention to detail and subtlety of design makes the difference between quality you can see, and that which you can feel; this innate appreciation is in Graham Tricker’s genes.
The Art
Building amplifiers to a quality standard this high requires not just precision, but years of experience and fine tuning that build this process into an art.
The Emotion
Every detail has the potential to distance the listener from the musician. The choice of component, their placement, the case materials, the physical space, and even the way the case is constructed, impact the emotional communication of the music.
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